Sony Ad Campaign

Led the creative direction for a Sony MDR-7506 ad campaign concept targeting indie artists immersed in lo-fi and homegrown music production. The campaign embraces warm tones, gritty textures, and underground garage aesthetics to reflect the authenticity and raw energy of DIY audio culture. Collaborated with a video producer to bring the concept to life through visuals and sound, crafting a narrative that resonates with the creative independence of the target audience.